Mimi - The Starbuck Poster Child

So I own some shares of Starbucks stocks and yes I know Starbucks has this bad reputation as a big evil corporation which has it’s tentacles in everything. However...I know deep down you thought ‘Akeelah and the Bee’ was a entertaining good wholesome family movie and though it was drubbed ‘The Starbucks Movie’ because they provided the funding, there was not one sign of the coffee goddess symbol or a person downing a cup of joe in the whole movie. Plus you got to give the guys who started this company some credit for being smart and innovative because if someone came to me and said they were going to start a store which sells a commodity product at a premium price I would have just laughed and told them they were crazy.

It seems though that reputation sometimes precedes good financial planning because despite constantly outperforming its financial goals, the Seattle company’s stocks has been steadily declining and trading undervalue for over 1 year now. Therefore to stop the hurt of my profolio I think Starbucks should make Mimi their poster child.





It is my belief that when people start seeing pictures like these they will start associating Starbucks with Mimi’s attributes of cuteness, lovability, innocence, and her open joy of drinking a short, 1/3 foam, caramel topped, whole steamed milk from Starbucks. Yes this is a marketing plan which will definitely work. As for payment…well Mimi doesn’t ask for much, maybe free steamed milk and some of those mango cup pudding she really likes. Throwing a couple hundred grands to her poor college tuition saving parents would be nice though.....